Snapchat Announces Partnership With the NFL
Snapchat partnering with NFL to bring live stories, discover, and sponsored filter lens. Soon, you will be able to put a helmet on your head using Snapchat filter.
A new filter lens will available as a part of the partnership
According to thestreet.com, Snapchat announced a partnership with the National Football League on Friday (August 26th) to create sponsored Lenses for the upcoming 2016 season. “The NFL is paying for snapchatters to be able to wear a helmet, building on a partnership Snapchat has covering NFL games with live stories,” said Julia Boorstin on CNBC.
With this partnership, NFL become the first ever sport league to have a channel on Snapchat’s Discover. To get the latest highlight of the games and score, you just need to swipe left on the screen. The NFL channel on Snapchat’s Discoveer will provide football news and popular topics of interest.
Snapchat will provide Live Stories for all 256 regular season games
Another part of the deal between Snapchat and NFL that goes for two year is, Snapchat will get exclusive behind-the-scenes footage on Live Stories for all 256 regular season games. the Live Stories will also mixes with the stories from users that submit their snaps to create a kind of highlight reel that lasts for 24 hours. The NFL says this agreement even extends to the playoffs and next year’s Super Bowl. (theverge.com)
You can also read the official press release from NFL here
NFL and Snapchat will sell the ad slots that will appear within the Discover and Live Stories content, with Snapchat taking on the bulk of the responsibility. They declined to disclose financial terms or elaborate on how the advertising revenue will be shared.
“We think that we’re really complementary to what [the NFL is] doing on other platforms, particularly television,“ said Ben Schwerin, Snapchat’s head of partnerships. During the 2015 season, he said, fans created about 60 hours of content a game, taking and sharing ”snaps” from the stands and during tailgates.