Snapchat has attracted Disney-ABC Television Group to expanding their original programming orbit, the parties have established a pact in which television division Mouse House to produce some original event for social services.
The Snapchat series, titled Watch Party: The Bachelor will star Nick Viall, a runner-up from ABC’s dating competition show The Bachelorette. Theseries will start on Jan. 3rd, 2017, the day after the issuance of a new season, according to Reuters. The series will be viewable in Snapchat’s Discover section, each episode will be three to five minutes long, and will be available for viewing for 24 hours after going live, according to Variety.
In the coming months, Disney-ABC Television plans to conduct a series of additional episodic Snapchat events, but executives declined to give details of what will happen. The agreement includes the distribution of Snapchat users in the US.
“We’ve been exploring ways to tell stories on mobile, and Snapchat was a very exciting canvas for us to work on,” said John Frelinghuysen, executive VP of digital media strategy and business development for Disney-ABC TV.
Snapchat also operates the original program that much longer, including the talk show from E! Entertainment Television and comedy fragment from The Tonight Show starring Jimmy Fallon. A set of political series, Good luck, America, during the presidential campaign to give interviews to sit in the White House with Barack Obama.
In addition to expanding their features, Snap, Inc also launched their first hardware product of the year in the form of $ 130 sunglasses recording video eyewear called Spectacles. Snap, Inc certainly have a pretty big plan for future expansion, and evaluation of billions of dollars shows that industry analysts have high hopes for this company.