Advertising on Snapchat is promising, with targeted demographics and user-based, you can easily advertise your business on Snapchat. Let’s find out more about Snapchat ads, what you should know and what you should prepare to start advertising on Snapchat, and most importantly, how much does it cost to put an ad on Snapchat?
If you have a brand and want to advertise online, Snapchat might be your choice besides other more mainstream platforms. We will explain why you should advertise on Snapchat and how to do it right so that your campaign provides results.
What are Snapchat ads?
Snapchat ads were first launched in 2014. At that time Snapchat only cooperated with big brands with their huge budget. Of course, advertising on Snapchat is very expensive and not affordable for small businesses back then. In 2015 Snapchat introduced the first sponsored geo-filters. Now Snapchat makes it easier for entrepreneurs to advertise on Snapchat at a cost that is affordable.
Snapchat introduced a self-service manager for advertising on the Snapchat platform. You can determine your own target market, whoever you want to sell your product and other settings that we will explain in a few moments.
Why you should put ads on Snapchat for your brand?
Well, if the product or service you offer is related to the millennial generation, then you clearly have to advertise on Snapchat, we will tell you why. It is estimated 94% of young people aged 18-24 in the United States use the Snapchat app. Even 92% of American teens aged 12-17 are also Snapchat users.
Consider the following diagram,
Based on the statistical data above, Snapchat’s popularity among millennials is undeniable. Snapchat is, in fact, the most popular application with users aged 12 to 17. Even eMarketers dare to estimate that Snapchat is able to gain 1.2 million new teen users in the next four years. Snapchatters are also highly engaged. If you have 1,000 followers on Snapchat, 900 of them will watch your story.
How to advertise on Snapchat
Go to https://forbusiness.snapchat.com/. There are several objectives that you can choose according to your marketing needs:
- Branding: increase awareness for your brand
- App Installs: increase the number of app installs
- App Traffic: bring more people to use your app
- Website Traffic: increase the traffic to your site or a specific page
- Engagement: boost your engagement
- Video Views: increase the number of people who watch your video
- Lead Generation: find new leads for your business
- App Conversions: track conversions and app installs
- Website Conversions: track the number of people who complete a specific action to your site
- Catalog Sales: track the number of sales for your products
To choose objectives, you can adjust to the goals of your marketing strategy. For example, how prospective customers find your product, you can specify it by selecting the appropriate objectives. For example, if you have a project start-up and want Snapchat users to install your application, you can choose App Install. Or if you are an influencer who wants to reach a wider audience, you can use Video Views to increase the number of people who watch your video.
After determining your objectives, then you can choose an Ad Format. Following are some ways or ad formats to reach your audience, and drive the results that matter to you.
Snapchat Ad Format
Snap Ads is the most popular Snapchat ad format so you may often see it yourself when you open the Snapchat app. Snap Ads appear between Stories, even this ad format allows you to drive Snapchat users to your website, your app, your video, or directly to your landing page to make a purchase. Snap Ads is an ad format that is quite effective because all you need is a swipe up. You can put a picture or a vertical video that allows you to be creative in adjusting your marketing targets. Snap Ads is the easiest and most viable option for trying to advertise on Snapchat.
Collections Ads allows you to display a series of products and give Snapchatters a tappable, frictionless way to shop and buy. Collections Ads is an ideal way to tell about the products you offer, letting potential customers know that what you offer has many choices. Collections Ads can be an effective way to convert traffic into profitable sales.
Story Ads allow you to reach a great wider audience because this ad format appears on the Discover page as a sponsored Discover tile. You can get substantial traffic by side by side with popular content tailored to users preferences.
The AR Lenses ad format on Snapchat is the next level ads that you can use. AR Lenses allow you to use augmented reality technology to introduce or promote your brand. Imagine millions of people using your brand’s AR Lenses and sharing it to their other social media accounts, attracting other people to also use your AR Lenses.
If you think AR Lenses are the best ad format, you will need to get in touch with Snapchat if it’s a large-scale campaign or you can seek help from third-party Lens Creative Partners to build your own AR experience.
Filters are the most popular features on the Snapchat app. You can be part of Snapchat users’ conversations with creative overlays posted on their pictures or videos. Applying ads as Snapchat Filters is a creative and engaging way to introduce your brand and be closer to the audience.
Targeting Snapchat Ads
To make your ads actually reach potential customers, you can target your audience based on the following options:
- INTERESTS & BEHAVIORS: Reach Snapchatters based on the things they like and do, both on Snapchat and off.
- DEMOGRAPHICS: Message Snapchatters by age, gender, categories like household income or parental status, and more.
- LOCATION: Target by country, location category (like “universities”), radiuses around a specific address, and more.
- CUSTOM AUDIENCES: Retarget Snapchatters who have already seen your ads or engaged with your business.
- LOOKALIKES: Expand your reach by finding Snapchatters similar to your existing customers.
So that’s some of the reasons and preparations you need to know to make Snapchat Ads, if you have difficulties or experience using Snapchat Ads, please share with us.