Snapchat’s next lenses will be smarter and could interact with real objects
Snapchat team is in the development of new feature that will be released in the near future. They are working on a new level of Snapchat lenses that will be cooler and smarter.
According to The Information, Snap Inc is working on some “smarter lenses”. In the future, you can use this smart lenses to overlay virtual images or animation onto landscapes in the real world. This lenses can also interact with the object captured by the camera, not just the face as ever.
The new Snapchat’s smart lenses are different with lenses that you use to change your face like so far. This lenses can recognize environmental elements. Furthermore, it also mentioned that the smart lenses allow virtual objects to interact with real objects that you can hold in the real world. Previously, Snapchat already have world lenses that also able to interact with the environment.
For now, you are not able to use this new feature because it is still in the development stage on the company’s internal version of the app, and they are “not on Snap’s near-term product roadmap.” according to The Information. With the development of this technology, Snapchat will be able to introduce more complex lenses in the future.
But, don’t worry, once the feature is ready, you can update your Snapchat app through App Store or Play Store.
It is predicted that this new feature will invite a lot of potential advertisers. Brands such as energy drinks, for example, could sponsor a Lens that fits atop real-world bottles.
Snap Inc is heading IPO, the addition of this new feature could become a new weapon in advertising their products.